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A little fun was had playing a very old “Dating Scenario” with the help of iPods. You will note that the designs of the iPods are “Showing their age”, but this was made several years ago when the first Video iPods were being introduced.


The original designs for the iPods started from scratch in Adobe Illustrator and were then built in 3D with Cinema 4D (these were not available to just go out and “get on the net” as you could today). All the resulting compositing was put together in After Effects. This was also a first in making a full CG HD video for our HD Venue. At the time, it took somewhere between 5 and 8 computers in a newly made render farm (created specifically for this project) almost a week to render. Even though it still couldn’t be done more quickly on my MacBook Pro now, it would be a much less intensive process.


The ability to conceive and deliver this project was pretty “Cutting Edge” at the time. While the power of the technology makes the actual “technical side” much easier to accomplish now, and as already noted, the design of the iPods themselves can seem so old...The ideas and the “Storytelling” still work  just as well today as they did when it first played.


I always thought that this was an idea that Apple should have adopted for a campaign. I still think it would work, so many years later. Apple...Apple...